TV commercial for Soft Bank

http://www.youtube.com/watch?v=8HOAETMXGnc

I recently saw a very effective advertisement for Soft Bank on television. This commercial advertises cellular phone of Soft Bank. First, the ad is so funny. This commercial appears a family. It is called “Shiroto ke”. Main character is father, the father is dog, but I don’t know why to change the dog. This dog is very cute and interesting. One day, Shirotoke go on a trip to Hakone. When they relax their hotel, suddenly the grandmother told the family that I remarriage a young boy. The father’s dog is very surprise. The dog’s face is very cute and funny. After this story, the dog disagrees with her remarriage, but other family agrees with her remarriage. Suddenly the new young grandfather opens the door of a bedroom. The dog’s face is very surprised and sad. It’s very cute and funny. In conclusion, the ad is effective because you keep watching it and you remember it later.