My favorite advertisement

My favorite advertisement is TSUBAKI, which is one of the best sellers of Shiseido’s products, shampoo. This advertisement’s concept is ‘’Japanese women are beautiful.’’ Japanese women have beautiful hair. This shows us a lot of sophisticated Japanese women who have lustrous hair which fascinates every viewer. So far, Japanese women with long, beautiful hair have been regarded as modest and graceful. Boys like such a women and Girls yearn for those women. I think people watched this advertisement will feel jealousy or think that want to be like that. Also, many types of women appear on this ad. That is why all women can reflect them into themselves if they are in every situation. People are encouraged to have such a beautiful hair. As a result of this, this ad arouses people’s interest and makes them want to buy it.
http://www.youtube.com/watch?v=kH572hdCQeQ&feature=related

TV commercial for Soft Bank

http://www.youtube.com/watch?v=8HOAETMXGnc

I recently saw a very effective advertisement for Soft Bank on television. This commercial advertises cellular phone of Soft Bank. First, the ad is so funny. This commercial appears a family. It is called “Shiroto ke”. Main character is father, the father is dog, but I don’t know why to change the dog. This dog is very cute and interesting. One day, Shirotoke go on a trip to Hakone. When they relax their hotel, suddenly the grandmother told the family that I remarriage a young boy. The father’s dog is very surprise. The dog’s face is very cute and funny. After this story, the dog disagrees with her remarriage, but other family agrees with her remarriage. Suddenly the new young grandfather opens the door of a bedroom. The dog’s face is very surprised and sad. It’s very cute and funny. In conclusion, the ad is effective because you keep watching it and you remember it later.

TV commercial for Nissan NOTE

http://www.youtube.com/watch?v=rkMXkr1iKig

I recently saw a very effective advertisement for Nissan NOTE on television. First, the ad is so funny. There are a lot of funny characters, and they are dancing enjoyably.　These characters are parody of Heidi, Girl of the Alps which is a famous animation known in Japan. Second, the ad is attractive. They say same things “Teinenpi” many times, so people who saw this commercial remember this word naturally. “Teinenpi” is a Japanese word, and it means low fuel consumption. Finally the ad is mysterious. During the most of the ad, you don’t know what product is being advertised. However, at the end of the ad, you can understand this is a car advertisement, Nissan NOTE.

Fit's

http://www.youtube.com/watch?v=ipTUblPXzE4&NR=1

The commercial advertises Fit’s which is a gum. This gum is very soft so they dance like this CM to express what the gum is so soft. This commercial used Japanese famous a model and an actor. some Japanese place of sightseeing appear in this CM. The commercial’s music is peculiar. I think this CM impresses everyone as a big interest becouse their dance is very unique.

Advertising All over the World

Companies are eager to sell their products all over the world, so they advertise them internationally. But it is difficult to create global advertising without taking cultural and language differences into consideration.  For example, the Japanese drink, "Calpis" is sold in the US as "Calpico" because "Calpis" sounds like "cow piss".

Read about some other examples in "Advertising Slogans Gone Wrong …" http://english-zone.com/language/ads.html and post a comment about this topic.

In writing new ads, global advertisers need to pay attention to cultural differences.  In some countries such as US. UK, and Germany, ads describe the product and explain why it is better than the others.  But in other countries such as Japan, ads create a positive feeling about the product.  As a result, celebrities often appear in Japanese advertisements. 

The topic for your second essay is a TV commercial you love most.  First choose your favorite TV commercial from YouTube  http://www.youtube.com/ and link it to our blog.  Then describe the commercial, what message the producer is trying to convey to the audience, what feature impresses you most and if it shows your cultural features.   

Yukiko's introduction

Hi! I'm yukiko. I'm 20 years old. I live in Aichi prefecture and my home town is Nagoya city. I'm a second grade of Nagoya Univercity of Foreign Studies. I study English at my univercity. I have a part time job which is ra-men shop waiter. It's very exiting for me because I like to have conversations with many people. I had played basketball for 6 years and it's my hobby. I like listen to music and my favorite artist is Jastin Berber. He is very cute! It's also my hobby to watch movie and dorama. My favorite actor is Wentworth Miller. He acted main character of Prison Break. It's so cool!

Kengo's Information

My name is Kengo Kuroda. I'm 20 years old. I'm from Aichi prefecture. My hometown is Nagoya city. I am a third grade student of Nagoya university of forgin studies. I learn about English and Chinese there. My favorite is listeing to music. I usually listeing to J-pop and Westan music. I also like to use a comlputer. when I have a time, I usually use it.
Nice to meet you!